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Fun-Lux

Functional Luxury clothing for today's transient lifestyle

Capsule

A capsule collection built with comfort, quality and function

Collection

A couture collection, which will deliver functional, luxurious, durable and high-quality garments.

 

Our sustainable, and “Made in Bahrain” collection will provide smartly designed, unique and limited pieces of transitional clothing for both Ladies and Gents.

 

Produced using high-quality durable fabrics and superior trims.

 

Having spent over 12 months in trials and development our first collection is due to launch globally in April 2021

Meet our Founder / CEO and Creative Director

Hyder

My Mantra: ‘You can DOWNLOAD KNOWLEDGE, BUT YOU CANNOT DOWNLOAD CREATIVITY'

My passion is creativity, user experience & all things Travel, Fashion and fragrances. Having over 12 years in heading up my company I have dealt with blue-chip clients globally and developed products and brands in all four continents. My team of 150+ experts work under my direction to ensure that we get excellent results. My philosophy is to think out of the box and all our work has a unique TCIG mark which stands out from a crowd. My expertise is to execute, vision into creative reality, by dotting the i's and crossing the t's.

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What we do

Dress you for comfort and function

Fun-Lux

We've carved a new segment - Functional Luxury. For us the quality and the composition of the material we choose to construct our clothes is paramount. We tweak our designs with high-tech features using the best fabrics, hardware and trims from around the globe making each design innovative, functional and more versatile for whatever the occasion. We believe that as versatile as we are as people our clothing should be as versatile

Transient Clothing

As today's workplaces have evolved from brick to click, no longer is the conventional 9 to 5 workday relevant. Work hours are more flexi based and longer. Environments, where we work today, have become more sociable, transient and more holistic in offering an ecosystem beyond just a computer and a desk. With this in mind, our aim is to introduce a range of clothing that is relevant and functional for today's individuals who have to transition from formal to social, functional to comfortable, casual to fashionable, all without a need of a wardrobe change. A gap which we will bridge with our brand

Seasonless

”Seasonless dressing” describes a trend of wearing the same garments year-round. People spend more time in climate-controlled environments these days. Air-conditioned and heated cars and workplaces equal less time in natural temperatures. Hydur is a seasonless brand, with timeless collections for all seasons

Capsule Collection

A capsule wardrobe is a practice of editing your wardrobe down to your favourite clothes (clothes that fit your lifestyle + body right now), remixing them regularly, and shopping less often and more intentionally. Fewer pieces with more combinations = sustainability! Hydur brings pieces of collections that deliver just that, diversity and function coupled with transitional elements to limit the need of investing in many pieces to simply change a look

Lets dress

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