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Our Story

Hydur is a global lifestyle brand that has innovation, relevance and sustainability at its heart. Owned and operated by TCIG, the brand comes with the wealth of experience on consumer products. Our products will touch all aspects of life, from fashion to fragrance and deliver relevance, circularity and address daily needs on enhancing your lifestyle. Operating from footprints around the world, we aim to become an internationally recognised brand for the socially aware consumer.

At the core of our brand is our sustainability drivers. Read all about our commitments to deliver on being a globally sustainable and responsible brand and team by visiting hydur.com