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Brand

Unique products, sustainable and relevant - introducing a brand that has your lifestyle at the core

Belief

Innovate and curate not replicate

Mission

To deliver lifestyle products, that enhance your mood and well being using modern technologies and innovation. Being sustainable and responsible to the people that consume our products and the world we live in

Vision

To design and deliver innovative, functional products with a versatile approach by a team that has the vision to enhance lifestyles across the globe

Allow us

Hydur is a global lifestyle brand that has innovation, relevance and sustainability at its heart. 

Owned and operated by TCIG, the brand comes with the wealth of experience on consumer products. 

Our products will touch all aspects of life, from fashion to fragrance and deliver relevance, circularity and address daily needs on enhancing your lifestyle.

Operating from footprints around the world, we aim to become an internationally recognised brand for the socially aware consumer. 

Sustainability

At the core of our brand is our sustainability drivers.  Read all about our commitments to deliver on being a globally sustainable and responsible brand and team

“Luxury isn’t about buying expensive things; it’s about appreciating the things you can have.”

Hyder


FOUNDER / CEO & CREATIVE DIRECTOR

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